WE DELIVER ACTIONABLE INSIGHTS TO INDEPENDENT HOTELS AND RESORTS TO HELP DRIVE SUCCESS AND INCREASE ROI
WHY OUTSOURCE SALES AND MARKETING ?
Cost-effective, state-of-the-art solutions empower your property to accomplish:
• Increase sales revenue
• Maximize productivity and results
• Focused, full-time sales team whose only objective is to sell and help drive your revenue
• Brand awareness
• Presence at major B2B shows in the USA and internationally
• Establish rate strategies, setting promotions
• Corporate RFPs
• Contracting conventions, incentives and social groups
• Competitive set and industry benchmark analysis
• Luxury consortia and travel agencies outreach
• And much more
INCREASE SALES & IMPROVE ROI FOR YOUR PROPERTY
BHG has built a sales force of industry experts, passionate about driving results and the business of hospitality. Together we will leverage our vast experience in contracting and negotiating rates with domestic and international tour operators, providing strategic planning and development of marketing strategies and action plans to generate revenues for the hotels, and targeting luxury retail agencies and consortia with a strong focus on Signature and Virtuoso agencies.
WHAT WE DO
We drive sales for hotels and optimize ROI through innovative marketing strategies and actionable insights of our hotels’ partners. We use unconventional techniques and adopt a bolder, more agile approach to navigating this fast-changing market.
BHG will help you streamline the right sales strategy, identify opportunities, and build stronger customer relationships to increase ROI and maximize performance.
Whether you’re a small hotel struggling to make sense of your balance sheet, a collection of inns and villas joining forces to take advantage of scale, or an all-inclusive resort looking to develop a culture that defines both who you are and where you want to be, BHG can help create a plan, benchmarks and a strategy to help you and your business arrive there.
OUR SERVICES
Marketing & Brand Management
Negotiate digital and printed marketing opportunities with tour operators domestically and internationally
Collaborate with domestic & international tourism boards
Brand awareness
Email blasts
Full Sales Support and Guidance
Negotiate and contract NET rates with receptive and tour operators
Establish rate strategies, setting promotions for need times
Corporate RFPs
Contract conventions, incentives and social groups
Competitive set and industry benchmark analysis
Luxury consortia and travel agencies outreach
Hotel Representation
Presence at major B2B shows in the USA and internationally
Sales calls, sales missions and workshops
Presentations, webinars and trainings
Organization of individual and group fam trips
WHO WE ARE
Covid-19 has impacted every business in the world, and the hospitality industry incurred some of its worst effects. Claudia observed that many hotels were no longer able to keep a full-time sales force, while needing help with sales and customer relationships more than ever. It felt like the right time to step in and Bespoke Hospitality Groupe (BHG) was born.
We are a seamless extension of a hotel’s sales team engineered to strengthen customer relationships, drive sales and maximize profits, while providing a superb customer service level. Comprised of seasoned experts in the hospitality industry, BHG offers access to the most innovative sales techniques and solutions, visionary thought leadership and robust execution, all through one easy partnership.
BHG works with clients from strategic proposal through complete project implementation. BHG creates one-of-a-kind, completely customized concepts for every property, establishing them as a market leader in the industry and creating sales expansion.
ABOUT THE FOUNDER
Claudia Bonaiuto is the Founder and Managing Director of Bespoke Hospitality Groupe. An innovator, she thrives on identifying new market opportunities and turning them into outstanding customer performance.
As a seasoned professional with almost 20 years of experience in leisure sales, Claudia has developed and executed sales strategies in multiple types of properties across the USA and Caribbean markets, while maximizing REVPAR and increasing market share.
Claudia has held senior sales positions at several large brand properties such as Omni Hotels and Resorts, Starwood Hotels & Resorts, Wyndham and Hilton. Her experience with independently owned properties includes Karisma Hotels & Resorts in the Mayan Riviera, the iconic Fontainebleau Miami Beach and the Wymara Resort and Villas in Turks and Caicos.
Travel and hospitality are not just a profession but also a personal passion. A native of Italy who lives in Miami, Claudia loves to travel and has visited over 25 countries.
